If you are an avid internet user, then you are, most probably, familiar with the different services and features of the World Wide Web. One of the current and widely used features of the internet is blogs. The blogs are the short term for “web logs” that contains entries from the users. The contents vary from descriptions, narratives, images and videos. The user maintains the blogs which can be a website or part of the website. A lot of people maintain their own blogs that serve as online journals and even as a tool for their flourishing business.
Blogs interest people because of their content. Internet marketers see this as an opportunity and exploit it by using blogs to advertise their products. Another good thing about blogs is that its maintenance cost is very low or you can even get it for free. All you have to do is to write the content. If you don’t like writing you can even outsource writing jobs for a cheap cost. Two of the most popular blog services on the net are Blogger and WordPress. There are some slight differences but both allow writing blogs and publishing them on the internet.
Blogger Blogger is a blog service that is owned by Google. It has some very useful features that you can utilize for you business and at the same time, it’s compatible with most of Google services. Many people are using this service for both personal and business use. There is also a lot of plug-ins that you can use with Blogger which can give you additional features with your blog.
You can purchase your own domain and name your blog anything you like. You can have links such as www.myname.com. This of course depends if the name you want is still be available. Google offers very affordable domain prices. In fact, you can even purchase a domain name for as low as $10 a year. Blog sites on free blog services will have extensions such as .blogspot.com on the link. If you’re in business, this makes your site less professional and credible. Therefore, if you’re in business, it’s always better to get your own domain if you can afford one.
WordPress WordPress is also a blog service that you can use. It doesn’t allow any on-page advertisements such as AdSense, but it’s a great tool for blogging. It’s an open-source software that is continuously maintained by its creators. One of its advantages is that it’s easy to install. If you decide to purchase your own domain, WordPress recommends some credible hosting services which could cater your needs. WordPress also, makes changing you website’s look easier. It features theme-templates which allows you to change the page layout and design without having to change the content. This is a powerful tool that most WordPress users like.
WordPress helps you create a site that looks professional and credible, which can be an advantage for your business. With the blog site, you can portray the values of sincerity and professionalism that can attract more potential clients and customers. The only disadvantage is that most people find using WordPress more difficult than using Blogger. Some of the tools and add-ons in the WordPress site are quite confusings, which is according to some people.
WordPress and Blogger are the two mostly used blog services on the internet. Knowing their advantages and disadvantages, you can choose whichever service best suits your needs. Beginners tend to use Blogger more as it’s easier to use while people who wants more flexibility and options utilize WordPress.
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