You should always try to build on what has come before. This is as true in marketing as it is every where else. It is fact that things do evolve but the fundamentals are still there. In local marketing there have been advertisements since the days of Franklin. When radio joined the game it too added to the marketing fray. Later, as things moved forward, we started having the free advertisers to look through while waiting in line or for a hair cut. Finally came the internet. It did not make the other forms of advertising obsolete. It did the opposite: it bound them to gather. When deciding on your local online marketing you need to consider all the pros and cons of each. Since the internet ties it together we can talk about that one last.
News papers have a long history and ads in the local paper are no less important currently. The local paper is a common link in a local area, providing relevant news that might otherwise get missed by the larger papers. That is why every town has one and why you should have an ad in there. How big of a presence you have in there will depend on how well it works for you but you must at least have a some sort of one. That helps identify you as a concerned member of the community. If you want more than just a small ad just use you imagination.
If not the paper there are also the free advertisers. They catch the unique market of people looking for goods and services. Also, it helps get the word out you are open. Try adding a coupon; that is a timely addition in today’s marketplace. You also get the additional distribution and are able to reach a consumer that is ready to spend.
The airwaves sometimes do work that these other two do not. That is the ability to target your advertising to your most likely consumers. With all the options there is one that will suit your needs. Sometimes you miss a little on the first try but it is radio so it is a quick fix. When you find the best fit it will be obvious.
At last we have the internet. All your other types of local advertising will be sending people to your store or at least your site. Unlike other Medias, you can add page after page for next to nothing. This allows you more options than would be possible, including detailed maps and contact information.
No matter how you decide to do your marketing plan, always work it around your website. By doing this you give yourself the greatest amount of flexibility and room for growth.
See more traffic, leads and sales from your local marketing and understand exactly how the search engines see your website by visiting Macro Marketing Solutions today for a free personalized website evaluation.
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